IMAX is pleased to announce that the entire film will be specially formatted and presented in an expanded 1.9:1 aspect ratio. This means that only in IMAX the movie will fill more of the screen, and fans will see 26% more of the image in IMAX than standard theatres, for a truly enchanted moviegoing experience.
In addition, IMAX also released its exclusive art for the film that celebrates Belle and the Beast’s iconic ballroom scene while the enchanted Chip, Mrs. Potts, Lumiere, Cogsworth and more look on.
The IMAX release of Beauty and the Beast will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the West Wing of Beast’s Castle.
My finger is hovering over the request button as I want to be first in line to see this at my local IMAX cinema.